How to Leave a Good Impression in an Interview

A perfect portfolio, impeccable style, and a deep understanding of industry trends are often seen as essential components of the job interview process, but they don’t always guarantee success. More often than not, the deciding factor comes down to how you conduct yourself during the interview. Your approach, demeanour, and etiquette can leave a lasting impression that may open doors, even if you don’t secure the job right away.

Before stepping into the interview, preparation is key. Just as you wouldn’t style a collection without understanding the brand’s identity, you shouldn’t walk into an interview without doing your homework. Research the company’s history, its latest collections, and key industry moves. Zoe Banks, Head of Recruitment at All Saints, emphasises, “Read the job description and research the brand—this will help you to ask specific questions about the role, the team, and the culture. Remember, it’s as much of an interview for you as it is for the brand.”

When it comes to dressing for the interview, striking a balance between personal style and brand alignment is crucial. Fashion is your playground, but in an interview, you need to show that you can harmonise your unique flair with the brand’s identity. For instance, if you’re heading into an interview with a heritage brand known for its classic silhouettes, consider incorporating that aesthetic into your outfit. However, be sure not to lose your personal touch—this is your chance to demonstrate that you understand their vibe while still being yourself. It’s about finding that sweet spot where your style meets their expectations.

Your portfolio is another vital element. Think of it as your visual CV—a curated selection of your best work tailored to the brand you’re interviewing with. Ensure it’s polished and reflective of your abilities, and if possible, bring a physical copy. In an age where everything is digital, a tangible portfolio can leave a memorable impression.

Arriving on time is a basic yet essential aspect of interview etiquette. Being 10-15 minutes early is ideal—it gives you time to breathe, absorb the environment, and mentally prepare for the conversation ahead. Punctuality is more than just good manners; it reflects your respect for the interviewer’s time and your enthusiasm for the role.

Remember, an interview is not an interrogation; it’s a dialogue. While you’ll want to share your experiences and insights, make sure you’re also actively listening. Banks advises, “Don’t be afraid to take a moment to pause and gather your thoughts before responding to a question. If you don’t quite understand the question, ask for clarification or for the interviewer to rephrase it.” Additionally, don’t hesitate to ask insightful questions of your own. Whether it’s about the company’s long-term goals, recent industry challenges, or the interviewer’s personal experience within the team, asking thoughtful questions demonstrates that you’re engaged and genuinely interested in the company’s vision and culture. This not only enhances your presence but also signals that you are as invested in finding the right fit as they are.

You might encounter some tough questions, especially in an industry where creativity and deadlines often collide. The best approach is to answer honestly, and if you don’t know something, admit it and explain how you would go about finding a solution. Transparency and a willingness to learn can be more impressive than trying to bluff your way through a tricky question. Banks adds, “If there are points the interviewer makes that align with your experience or values, link these back to you—giving examples where possible.”

Following up is another crucial step that shouldn’t be overlooked. Within 24 hours of the interview, send a thank-you email. Keep it brief and sincere, highlighting something specific from your conversation that resonated with you. This not only shows appreciation but also reinforces your interest in the role. A well-crafted follow-up can be the final piece that cements your impression as a candidate who’s both professional and considerate.

After the interview, waiting for feedback can be nerve-wracking. If you haven’t heard back within the expected timeline, it’s perfectly acceptable to send a polite follow-up email after a week. Express your continued interest and ask if there’s any additional information they require from you. This shows that you’re proactive without being pushy—a fine line that’s crucial in maintaining professional relationships.

Not every interview will lead to a job offer, and that’s perfectly fine. If you receive a rejection, respond graciously. Thank the interviewer for the opportunity, express your disappointment, and let them know you’d like to be considered for future roles. You might also ask for feedback if they’re willing to provide it, which can be invaluable for refining your approach in future interviews.

Even if a particular job doesn’t work out, it’s important to maintain the connections you’ve made. Follow the brand on social media, engage with their content, and keep an eye out for new opportunities that align with your skills and interests. Additionally, consider connecting with your interviewers on LinkedIn. This can deepen the professional relationship and keep you visible for future roles. Periodically reaching out—whether to share a relevant article, congratulate them on a new collection, or express interest in another position—can keep you on their radar in a positive way.

The fashion industry is as much about who you know as it is about what you know. Every interview is an opportunity to build your network, showcase your professionalism, and make an impression that lasts beyond the hiring decision. Your career in fashion is a journey, not a sprint, and how you navigate each interview can influence your path forward in ways you might not immediately see.